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What are LSI keywords
LSI (latent semantic indexing) keywords are keywords which are semantically linked to a main keyword. In simpler words, they are keywords similar or related to the main keyword. Search engines use latent semantic indexing to analyse other words that people are frequently using around a topic. They’re highly correlated. An exam
Chatbots For The Future
Chatbots will rule the digital platform. They are growing fast, with the demand scaling up. Before we know about the future of chatbots and their importance, let us first understand what they are. WHAT ARE CHATBOTS? Chatbots are basically robots that stimulate human conversations. They are also known as virtual assistants. But w
Why Video Marketing For B2B?
Video is the future of content marketing for all types of businesses, including Business-to-Business companies (B2B). Researchers and buyers have less time and patience than ever before, and they would love to save time in reading by watching a short video instead. In B2B video marketing Videos that are on point, short, relevant
5 tips to boost your Google Ads
Google receives almost 6 billion searches every day and many of the search page results include Google Ads (previously called Adwords). Google Ads can play a very significant role when it comes to drive relevant and quality traffic to your website. Google Ads are displayed on the top of SERP followed by organic search results. [
How To Set Up Your First Google Ad
Google Ads (earlier called Adwords) is Google’s advertising system in which marketers bid on certain keywords so that their clickable ads come first on Google search page results. This blog is all about how to set your first Google ad account, Google campaign and your first Google text ad. A step by step guide for […]
How Uber cracked India’s code with Digital Marketing
SOCIAL MEDIA STRATEGY When it comes to online marketing strategy, an easy first step is to focus on social media. Uber is present on all social media platforms to connect to the millennial who form a major part of their customer base. Uber is deeply aware of its target audience and the ways to engage […]
How to do an SEO Audit
SEO (Search Engine Optimization) is the practice of increasing quantity and quality of traffic to your website through organic search results. SEO audit is the process of analyzing how well your web presence relates to SEO best practices. Learning how to do an SEO audit is the first step of developing an SEO plan and […]
Google’s New Responsive Search Ads: All you need to know
Last year when Google announced the Responsive Search Ads, many considered it a game-changer. According to many reports, these ads are improving CTR (clickthrough rate) of Google ad campaigns by 5-15%. So what exactly is so great about these responsive search ads? Here are four things you need to know about them: #1 Responsive s
5 Digital Marketing Tips For 2019
Tip #1 Use effective (and free) digital marketing tools Very few people bother to use the simple hacks that can make your digital life easier. For example, if you’re on multiple social media channels, you can post on all of them from one place. You can also schedule posts for weeks or months in advance. […]