The BJ Fogg Behaviour Model for Digital Marketing
The Behaviour Model designed by Dr. BJ Fogg has been quite influential in determining when a behavior occurs. In digital marketing, the simple model has three unique advantages: It is simple. Therefore, it is easy to explain and implement. It is universal. It can be used for any industry’s digital marketing, since all industri
How Digital Marketing will change in 2020
Before we get into what’s about to change in Digital Marketing in 2020, it’s important to assert that the most important things do not change. Good copywriting will always be central to good digital marketing. Understanding your customer deeply is the first step for any effective campaign. Improving key metrics’ like co
Google’s New Responsive Search Ads: All you need to know
Last year when Google announced the Responsive Search Ads, many considered it a game-changer. According to many reports, these ads are improving CTR (clickthrough rate) of Google ad campaigns by 5-15%. So what exactly is so great about these responsive search ads? Here are four things you need to know about them: #1 Responsive s
5 Digital Marketing Tips For 2019
Tip #1 Use effective (and free) digital marketing tools Very few people bother to use the simple hacks that can make your digital life easier. For example, if you’re on multiple social media channels, you can post on all of them from one place. You can also schedule posts for weeks or months in advance. […]
How to Design an Inbound Marketing Funnel
Nobody likes being sold to. Digital marketers have understood this quite well over the last 10 years. Today’s buyers want to be consulted, advised and occasionally coached. “Don’t sell, help.” Because of this, the process of sales has transformed into what can only be called the “inbound revolution”. Companies of all
Top 10 must-read digital marketing books for 2019
Are you interested in finding out some must-read digital marketing books? Well I have been a digital marketer for nearly a decade now, and the thing with digital marketing that makes it quite unique is: 1) It changes so fast! (If a digital marketer went into a coma for five years and come back, he […]
Top 4 Digital marketing trends for 2019
Today I want to quickly summarize what I think will be the biggest digital marketing trends for 2019. Already, 2018 saw massive changes occurring in this field, so before we go further let’s look at the most significant changes we saw in 2018. Trends from the previous year: 1) The importance of influencers (which is […]