Facebook vs Linkedin ads: Which is better? [3 Things to know]
Are you looking to generate leads or sales for your business through online advertising, but are not sure which channel is better- LinkedIn or Facebook ads? Well in this article I’m going to go through the pros and cons of each channel when it comes to doing paid advertising. When it comes to Facebook vs […]
Good Copywriting for Facebook Ads, Google Ads and Email Marketing [The 3 skills]
Copywriting is one of the most underrated skills in digital marketing, and in business in general. Copywriting is writing text for the purpose of advertising or other forms of marketing. In digital world, good copywriting can be used in your Google ads, social media, blog posts, email marketing etc. Many businesses can rise or f
How is the coronavirus pandemic going to impact digital marketing?
In this article I, Neeraj, am going to go through what I think business owners should be doing in response to the coronavirus. We’re getting emails from people asking us what they should do with their marketing amid these unprecedented times. There is a lot of panic, and we’re given everyone the same advice… The [&
How Digital Marketing will change in 2020
Before we get into what’s about to change in Digital Marketing in 2020, it’s important to assert that the most important things do not change. Good copywriting will always be central to good digital marketing. Understanding your customer deeply is the first step for any effective campaign. Improving key metrics’ like co
SEO vs PPC – How To Decide
Search Engine Optimization and Pay-per-click (on search engines) are the ways that help you grow traffic on your website. Both the techniques are useful to fulfill your purpose but the selection depends on the type, scale and motive of the business. The end goal of both the approaches are the same but the way they […]
Top 4 Digital marketing trends for 2019
Today I want to quickly summarize what I think will be the biggest digital marketing trends for 2019. Already, 2018 saw massive changes occurring in this field, so before we go further let’s look at the most significant changes we saw in 2018. Trends from the previous year: 1) The importance of influencers (which is […]